Mouawad Opens New-Generation Boutique in Beirut
The renowned 126-year-old diamond house, Mouawad, has opened a glittering new boutique on Foch Street, Beirut, marking the latest addition to Mouawad boutiques around the world. Located in the heart of the Lebanese capital, the new boutique enjoys a strategic position in the city’s luxury shopping area, at the corner of Fosh and Waygand streets. As a new generation boutique, it offers an uplifted approach to the brand, as envisioned by the company’s co-guardians, Fred, Alain, and Pascal Mouawad, since they took over the family business in 2010. Visitors to the new Beirut boutique can look forward to the stylish elegance of distinctive décor in the Mouawad corporate colors of grey and gold. They will also enjoy the added advantage of a private VIP room to try on select pieces from the exquisite jewelry collections and Swiss-made timepieces. Reflecting the luxury and careful refinement synonymous to Mouawad in every single detail, the Beirut boutique is certain to grant its visitors a memorable and enchanting experience unlike any other.