Salam Stores Launches Imaginative Fall/Winter 2015 Competition

Salam Stores launched an exciting in-store competition as part of their Fall-Winter collection launch, providing customers with a unique opportunity to travel to some of the most fashionable cities in the world. The campaign creatively blends the inspirational trends from four fashion capitals in the world — Paris, London, Milan and New York — to fabricate four stunning lines of apparel embossed with the season's magical spin. Salam Stores has recreated each of the fashion forward cities inside its stores to allow customers to dive into the heart of each capital. The theme is influenced by the high street style of the metropolitan cities and aims to give customers a taste of international fashion trends. The four lucky winners were selected in the presence of a Ministry representative with an awards ceremony later taking place at The Gate Mall.