Fall-Winter 2017/2018 Ready-To-Wear
Fenty Puma by Rihanna
March 08, 2017
FENTY Creative Director Rihanna and global sports brand PUMA presented the third FENTY PUMA by RIHANNA collection, amongst the bookshelves of Bibliothèque Nationale de France. Inspired by school gymnasiums and chic locker room attire, the collection includes coach’s jackets, soccer jerseys-turned dresses, uniform style skirts, velour and poly track suits, bodysuits, cropped and oversized polo shirts, baseball tees and much more. Models charged on top of library tables and overlooked from the balconies.
“When I was in school, it was always my dream to be able to dress up in whatever I wanted,” said Fenty Creative Director Rihanna. “But in Barbados it was mandatory to wear a school uniform, so I had so much fun this season creating these "Back to School" inspired looks, and I'm honored to present the collection in such a majestic national monument.”
Signature branding details were featured throughout such as Rihanna’s lucky number 13, her birth year 1988, the FENTYxPUMA piercing zipper and FENTY PUMA branded buttons and trims. Unique patches, hardware and sporty taping gelled the collection’s sport theme even further.
The footwear, apparel and accessories collection will launch at retail stores worldwide in Autumn 2017.